CRM, marketing and sales applications consultancy
We provide independent advice on hosted CRM, marketing and sales applications, together with guidance on what applications you might find beneficial and advice and coaching on how to get the best from your investment.
Gain a competitive advantage by updating your approach and innovating
Customer Relationship Management, Salesforce Automation, Marketing Automation and Autoresponsers are becoming an essential part of marketing and sales operations for organisations of all sizes.
Attraction marketing, social networks and personal reputation building are just some of the new approaches you might use to increase your reach, market exposure and to generate leads.
Traffic, contact, conversion, retention - four steps to success
Generating quality traffic, capturing contact details to build your list, converting contacts to customers then nurturing them so they get real value from your products, services and the relationship with you are the key steps to success for most organisations.
A streamlined and automated marketing communications and customer relationship management process can dramatically improve your results and saves you time. Choosing the right technology and using it well is vital.
Once your marketing and sales operations is on auto-pilot you'll have more time to initiate and monitor campaigns and spend quality time with qualified prospects and customers.
Marketing and sales is undergoing a revolution
Entrepreneurs, business owners, marketing and sales professionals like us are facing an exciting but challenging time. There is an explosion of new ideas and approaches to marketing and sales, and new applications, tools and technologies to choose from. There is also massive pressure on time and to achieve results.
To see what we mean, register below.
We’ll send you a sequence of email briefings to get you thinking.
Then continue reading below, or take a look around the site. |
Innovate, or die
Innovation in marketing and sales is not optional. You have probably tried something new in your marketing or sales in the last quarter. But are your sales and profit figures on an upward trajectory? Do you have time to build your business, or are you too busy working in your business?
Hosted CRM applications are on the increase
Many marketing and sales systems are now available over the web, hosted, on-demand, or in the cloud. Email, Amazon, Ebay, Google, Salesforce.com, Linkedin, Facebook and many more are essentially on-demand, cloud or hosted solutions. These have legitimized the web as a means to deliver, and use, business functionality.
Disruptive change and major benefits
The new web delivered functionality has the power to be disruptive, to change the rules of the game. In some situations they offer solutions and functionality not available in more traditional ways. Where there are traditional alternatives then web access offers many advantages, particularly low entry costs, granular per seat per month pricing and centralized software management allowing quicker set-up and new functionality updates. Together these provide better Return on Investment ROI, faster payback and lower Total Cost of Ownership TCO.
Implementation matters
However, the in-business set-up task can often be overlooked leading to disappointment and failure to reap the benefits. It’s too easy to skimp on implementation and only use a fraction of the power available. And then miss out on the full benefits.
Where do you need help?
Do you need help to identify your application requirements?
- We can help you clarify the outcomes you need, streamline your core processes and rationalize the key data/information you need to hold.
Do you need help to identify which applications are most applicable for you?
- With the category choices of Customer Relationship Management CRM, Sales force automation SFA, e-marketing, marketing automation, customer service and more identifying the right set is the first step. Having done that then there is a vast array of specific products, each with strengths and considerations, some general and some unique to your situation.
Do you need assistance with implementation to help you gain maximum benefit?
- Most hosted marketing and sales systems are easy to use and have comprehensive help online. However the initial set-up has a crucial impact on the long-term effectiveness and productivity benefits and getting it right can easily pay for the cost of implementation assistance many times over.
In summary:
Why use technology to support marketing and sales?
- So potential customers can find you
- To move potential customers to a purchase
- To improve your efficiency and effectiveness
Why go for a hosted CRM solution?
- Great functionality regularly updated
- Access to systems and resources wherever you are
- Someone else looks after the technical infrastructure
Why use this website?
- For ideas about what is available in the market
- To help you assess what you actually need
- To help you get quick wins and long term benefits
And the bottom line.... we're here to help you to...
- Make money - by increasing sales and revenue
- Save money - by optimising expentiture on technology
- Save time - by reducing the non-productive tasks
- Reduce delays - by supporting quick decisions and quick results
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